WCC Aeronautical & Technological Colleges North Manila proudly hosted the Filipino Brand of Service Excellence (FBSE) Training, an initiative of the Department of Tourism (DOT), at Le Aviateur Restaurant, 4th Floor, WCC ATC North Manila Campus.
The two-day program brought together students, faculty, and staff, reflecting the institution’s commitment to supporting values-driven, service-oriented learning in hospitality and tourism education.
The sessions were facilitated by certified FBSE Trainers, Mr. Carlos "Charlie" B. Garcia, Jr. and Ms. Yael Fernandez, who shared insights on how the principles of the Filipino Brand of Service Excellence can be applied not only in the tourism industry but also across various sectors where customer care and quality service are essential.
As a flagship program of the DOT, the FBSE Training underscores the distinct Filipino brand of hospitality—characterized by warmth, empathy, and genuine care. By hosting this initiative, WCC ATC North Manila reinforces its role in shaping globally competitive yet locally grounded professionals in the fields of hospitality and service.
This partnership signifies WCC ATC North Manila’s support for the DOT’s mission to elevate the standards of Filipino service, while preparing its graduates to embody excellence and authentic Filipino hospitality in both the local tourism sector and the global service economy.
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